Vernel Max Soft & Oils
A Soft Day
Vernel Max wanted to experience the effect of its first softener that treated garments with its new product Soft & Oils. Our goal was to give people a soft experience with a touchable billboard and to reflect this experience to the audience in its most natural form.
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Touch to the Billboard, Win the Gifts
The billboard that we have located to the one of the busy streets in Istanbul was active 7/24. From the cameras that we placed at different points around the billboard, we got the best shots from the people that touched to the billboard and experinced the feeling of the Vernel Max Soft & Oils.
Brief:Vernel Max Soft & Oils Originals takes care of your clothes and maintain them by ylang ylang oil that it has in its ingridients.With its innovative formula oil extracts, it smoothes the surface of the fabric, protects the texture and gives your clothes a unique softness. This increases the elasticity of the fabric and allows your garments to hold less wrinkles. Discover this unique experience with Vernel Max Soft & Oils.
Our interactive billboard reached over 50,000 people. Vernel Max Soft & Oils experienced the softness of about 2000 people and introduced beauty treatment to clothes.
